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Every pet needs Woof.

Your pet’s whole life. One app.

Download Woof Free

Free to download. Super Woof is optional.

As seen on ABC’s Shark Tank

Biscuit’s story · 30 seconds

Your pet can’t call for help. But they can have a backup plan.

An ordinary morning, an emergency nobody saw coming, and a dog waiting by the door. This is the day Woof was built for.

Because someone should know they’re waiting.

What happens in the film
  1. Morning. Alex heads out, and Biscuit, a golden retriever, watches the door close.
  2. Out on the street, Alex has an emergency and is taken away by ambulance.
  3. The afternoon passes, then the evening. Biscuit waits by the door.
  4. At 9:00 PM Alex misses a check-in. Woof notices, and checks on Alex first: a notification, then a text. No answer.
  5. Woof texts Sam, the first person in Alex’s Safety Network. Sam taps “Yes, I can help” and sees where Alex lives and how to look after Biscuit.
  6. The door opens. Sam is there, and Biscuit isn’t alone any more.

Woof never calls emergency services itself. The story, the people and the apartment are fictional; the app screens and the text Sam receives are Woof’s own.

Captions describe the sound. There is no voiceover; every word is on screen.

How Woof works

You check in. Woof checks on you. Your people step in.

Most days you tap “I’m okay” and that’s it. Here is what happens on the day you can’t.

  1. Your check-in

    Woof expects to hear from you

    One tap on “I’m okay”, on the schedule you set. The countdown runs on Woof’s servers, so a lost or dead phone can’t hide a missed check-in.

    The home screen, Protected, counting down to the next check-in.
  2. If you miss one

    Woof checks on you first

    A notification, then a text. To you, and nobody else yet. One tap says you’re fine and it’s over.

    Woof, to you

    Woof: you haven’t checked in. Reply YES to confirm you’re okay, or open Woof. If we don’t hear from you, we’ll contact your Safety Network.

    The home screen after a missed check-in: “Woof is checking on you. Woof is trying to reach you,” with an “I’m okay” button.
  3. Only if you still can’t answer

    Your Safety Network gets a text

    The people you chose, one at a time, in your order. They agreed in advance and they don’t need the app. Up to three people with Woof, up to six with Super Woof.

    Woof, to Sam

    Woof: Alex hasn’t checked in and we can’t reach them. You’re one of their Safety Contacts. Can you help? Open secure link

    The Safety Network screen: Sam Chen and Jordan Ellis have accepted, Pat Morgan hasn’t answered yet, and Woof contacts them one at a time in this order.
  4. Someone can help

    Whoever says yes has what they need

    A private page with where you live and how to look after your pets: feeding, allergies, medication and your vet. How to get in shows only if you turned that on. Anyone can say “Sorry, I can’t right now”, and Woof asks the next person.

    The page a Safety Contact sees after saying yes: “Thank you. Woof has let Alex know that you are checking on Biscuit and Miso,” then Biscuit’s feeding, walks, a chicken allergy marked “do not give these”, his medication and his vet.

Almost every day, nothing happens. You tap once, nobody is contacted, and your day carries on.

Woof’s software never calls 911, never dispatches emergency services and never requests a welfare check on its own. With Super Woof you can turn on Full Support: if nobody in your Safety Network could resolve it, a person at Woof reviews the case and decides what is appropriate.

Check-in Protection Free

You check in on a schedule. If Woof doesn’t hear from you, it checks on you before contacting your Safety Network.

Automatic Protection Super Woof

Location-based: a private geofence around your home starts protection when you leave and ends it when you come back. Nothing to remember.

The real app

A little look inside Woof

Real screens from the Woof app, showing a fictional demo household: Alex, Biscuit and Mochi.

Protection is where Woof begins. It’s not where Woof ends.

Protect.Know.Explore.Together.Recover.Connect.

The protection underneath it all, the record that makes a helper useful, the places they love, the people who share them, and help on the days that aren’t ordinary.

Know · the Woof Pet Record

Your pet’s important information, all together.

Vaccines, medication, allergies, the vet, feeding and routines, and the paperwork itself. You don’t have to type it all in: upload what you’ve got and Woof AI organizes it for you. The Woof Pet Record is free.

Just upload it. Woof organizes it.

  1. A sample visit summary from the fictional Fern Lane Animal Clinic for Biscuit.A text thread with the sitter: breakfast and dinner amounts, the allergy pill in peanut butter, walks, and the Wi-Fi and the pizza in the freezer mixed in.A handwritten note from the fridge: brush his coat Wednesday, he sleeps by the window, no grapes or chocolate, a frozen Kong if he’s alone over four hours, and recycling on Thursday.

    Upload what you’ve got

    Screenshots of texts, a photo of the note on the fridge, a vet PDF, or text you paste in. Several at once is fine.

  2. Woof found 11 things about your pets’ care. Some are about Mochi, not Biscuit, so they aren’t ticked yet. Woof left out 8 things that weren’t about your pets: Wi-Fi details, food for people, household chores, personal messages. An allergy pill with no written dose is unticked and marked “Check this”.

    Woof AI organizes it Free

    It reads everything together, keeps what’s about your pet’s care and sorts it into feeding, walks, medication, vets and more. The Wi-Fi and the pizza stay out, and anything it isn’t sure about waits for you to check.

  3. Biscuit’s Care tab after saving: a frozen Kong as a treat if he’s alone over four hours, and a daily routine of meals at 7:00 AM and 7:00 PM (2 cups of salmon and rice food), walks of 30 minutes morning and evening, and brushing his coat.

    You review, then save

    Fix anything that’s off and skip what you don’t want. Nothing goes into the record until you add it.

Keeping the record, storing and sharing documents, entering details yourself, Woof AI organizing what you upload and each pet’s Care Guide are free. Ask Woof, the Woof AI chat, comes with Super Woof. So does Caregiver Pass. Woof AI can make mistakes and isn’t a vet, so check what it found. Biscuit, Mochi, their notes and Fern Lane Animal Clinic are a fictional demo.

Explore · Woof Explore Free

Their world, waiting to be discovered.

Find their next favorite place. Woof Explore shows the vets, groomers, pet stores and dog parks near you, or near anywhere you’re headed, on a map or as a list.

  • Four kinds of place, any mix. Turn categories on and off; the map keeps up without searching again.
  • Near you, or anywhere. 5 to 25 miles. Use your location, or type a town or ZIP if you’d rather not share it.
  • Private by design. Your search goes straight from your phone to Apple Maps or Google. Woof never learns where you’re browsing, and nothing is saved.
  • One tap to go. Directions, call or website. Emergency vets are marked, and Woof always says to call before you go.

Tap the Explorer Pug in the top corner of Home. Free for everyone, on iPhone and Android.

More about Woof Explore

An illustration of Woof Explore. Places in the app come from Apple Maps or Google.

  • Vets
  • Groomers
  • Pet Stores
  • Dog Parks

Together · Woof Household Super Woof Family

Your pets. Your people. Protected together.

Bring up to five adults together around the pets you love. Everyone sees the same pets and the same records, and the household shares one Super Woof Family plan, while each person keeps their own protection.

Nobody else in your household can see your location, your check-ins or your Safety Network, or turn your protection off.

Shared by the household

  • Your pets and their Pet Records: vaccines, medication, documents, vets and care notes
  • Medication doses, with a heads-up if someone already gave this one
  • Reminders that can notify everyone, and Lost Pet Mode if a pet goes missing
  • Super Woof Family, from one subscription

Each adult’s own

  • Their own check-ins, Away Timer and Home Timer
  • Their own home location, or the household’s if they live there too
  • Their own Safety Network, and their own Full Support choice
  • Their own Ask Woof conversations
  1. Invite

    The Household Admin sends a private link or an 8-character code. Each invitation works once, for seven days.

  2. Join

    They accept in Woof, with a new account or the one they already have, and can bring their own pets with them.

  3. Protect

    They set up their own check-ins, home and Safety Contacts. Anyone can leave, and keeps their account, their Safety Network and their history.

Super Woof Family · $4.99 a month or $49.99 a year in the US. One member owns the subscription, and the adults they invite are covered by it: up to 5 adults in all, each with their own Super Woof protection.

More about Woof Household

Recover · Care · Connect

For the days that aren’t ordinary.

The tools you hope you won’t need, and the people who make the rest more fun.

  • Mochi’s Lost Pet Mode page: when and where she was last seen, what she looks like, and buttons for “I saw this cat”, “I have this cat” and “Send the owner a message”.

    Recover Free

    Lost Pet Mode

    If they slip out the door, Woof makes a recovery page you can share anywhere, so a finder can reach you without your number being posted.

    How Lost Pet Mode works
  • A Caregiver Pass page for a sitter: the pets they are looking after, the dates, feeding and walks, and a checklist.

    Care Super Woof

    Caregiver Pass

    One private link for your sitter: the pets, the days, the routine and a checklist they can tick. No app or account for them.

    About Caregiver Pass
  • Connect Free

    Woof Community

    Ask questions, share photos and celebrate life with people who love their pets as much as you do, by breed, by city and by topic.

    Explore Woof Community

Woof, Super Woof or Super Woof Family

Start free. Power up if you want more.

Free, forever

Woof

$0

  • One pet, completely protected
  • Check-in Protection on your schedule
  • A Safety Network of up to three people
  • The complete Woof Pet Record, with your documents
  • Woof AI reads your vet paperwork and writes a Care Guide for your pet
  • Lost Pet Mode and secure sharing
  • Woof Explore: vets, groomers, pet stores and dog parks
  • Woof Community
  • No ads, and nothing about you is sold

No credit card. No trial. Nothing expires.

For you · Woof, powered up

Super Woof

$2.99 a month · $29.99 a year in the US · cancel any time

Everything in Woof, for your whole pack, plus:

  • Up to 10 pets, each fully protected
  • Automatic Protection: once you’ve set your home and allowed location, Woof can notice when you leave and start a timer by itself
  • Up to six Safety Contacts
  • Ask Woof: chat with Woof AI about your pets
  • Caregiver Pass for sitters
  • Full Support: optional human follow-up if your Safety Network can’t resolve it

Where available, eligible new subscribers start with 3 days free.

Everything Super Woof adds

For your household New

Super Woof Family

$4.99 a month · $49.99 a year in the US · cancel any time

Everything in Super Woof, for up to 5 adults in one household:

  • One subscription, owned by one member. The adults they invite don’t pay
  • Up to 5 adults, each with their own Super Woof protection
  • Shared pets and Pet Records for everyone in the household
  • Everyone keeps their own timers, home, Safety Network and Full Support choice
  • Invite by private link or code

Bought in the Woof app by the member who owns the household’s plan.

How Woof Household works

Trust

Where Woof stands

Woof never calls 911 itself. Its software never dispatches emergency services or requests a welfare check. It checks on you, then tells the people you trust, and it never promises anyone will come.

No location trail. Free Woof never needs your location. If you share it, Woof knows only whether you are home or away, never where you went.

Nothing sold. No ads, no advertising identifier, no third-party analytics, no data brokers. Your number and your texting consent are never shared for marketing.

Your people choose to help. Every Safety Contact accepts in advance, and anyone can say “I can’t right now” so Woof simply asks the next person.

Why Woof exists

“I built Woof because I couldn’t stop thinking about one question: if something happened to me on an ordinary day, how long would my dogs be home alone before anyone knew? Woof is the answer I wanted to exist.”

Arsalan Khodabandelou, founder. His dogs are Marty, Hank and Odin.

Independent advice

The ASPCA advises pet owners to choose in advance who would care for their animals, keep emergency contacts where somebody can find them, and write down medications and veterinary details. “A neighbor or friend could step in to check on your pets if you are hospitalized.”

ASPCA, Making a Plan for Your Pet

On television

Woof appeared on ABC’s Shark Tank: season 14, episode 19, 10 March 2023.

About Woof

Questions people ask first

Before you download

Is Woof really free?
Yes. Check-in Protection, your Safety Network, the contact ladder, the complete Woof Pet Record with your documents, Woof AI reading your vet paperwork, a Care Guide, sharing, Lost Pet Mode, Woof Explore and Woof Community are free for your pet, with no trial and nothing that expires. Super Woof is an optional subscription that adds more on top, including room for your whole pack.
Is there a free trial of Super Woof?
Where available, yes: 3 days. It isn’t offered in Australia. Eligibility is decided by the App Store or Google Play, not by Woof, and it is generally for people who have not subscribed before. The app shows you the trial only when the store confirms you qualify, and tells you the price and the date before you start.
How many pets can I protect with Woof?
Free Woof protects one pet, completely: the full Woof Pet Record, Lost Pet Mode, sharing and every safety feature. Super Woof lets you protect and manage up to 10. Members who joined Woof before this policy keep multi-pet access, whether or not they subscribe.
What happens if I don’t respond to a check-in?
Woof checks on you first: a notification, then a text. If you still can’t answer, it contacts the people in your Safety Network one at a time, in the order you chose, and shows whoever says yes how to care for your pet. One tap from you ends it at any point.
What is Woof Explore?
A map of pet places near you: vets, groomers, pet stores and dog parks, within 5 to 25 miles, on a map or as a list. It’s free for everyone. Your search goes straight from your phone to Apple Maps or Google, so Woof never learns where you’re browsing and nothing is saved. Woof shows what the map service lists, so call before you go, especially to an emergency vet.
What are Woof Household and Super Woof Family?
Woof Household brings up to 5 adults together around the same pets, with the same Pet Records. Super Woof Family is the plan that makes it possible: one member owns the subscription, $4.99 a month or $49.99 a year in the US, and every adult they invite is covered by it with their own Super Woof protection. The people they invite don’t pay.
If we share a household, can the others see where I am or turn off my protection?
No. You share the pets and their records, never your protection. Each adult has their own check-ins, Away and Home Timers, home location, Safety Network and Full Support choice, and nobody in the household can see your location, your check-ins or your Safety Network, or turn your protection off.
Where is Woof available?
In the United States, Canada, the United Kingdom, Australia and Germany. You sign up with a mobile number from one of those countries, and the people in your Safety Network can have a number from any of them.
Does Woof automatically call the police or 911?
No. Woof’s software never calls 911, never dispatches emergency services and never requests a welfare check on its own. With Super Woof you can turn on Full Support, and if nobody in your Safety Network could resolve it, a person at Woof reviews the situation and decides what is appropriate, which can include contacting an appropriate authority or requesting a wellness check if warranted. Nobody promises a response time or an outcome.

More questions, and how to reach us

Protection for the one waiting at home.

Free to download, free to protect. If a day ever goes wrong, the people you trust will know, and your pet won’t be relying on somebody happening to notice.

Free core protection, with no trial and no expiry. iPhone and Android.

Protect my pet · Free